Land-based casinos usually aim for a lot of grandeur and jaw-dropping greatness. When it comes to smaller casinos, however, this isn’t always the case. The online counterparts tend to take a very different approach. From visual aesthetics to a high level of convenience and a solid UX design, it is safe to say that there is a lot to consider when it comes to gaming. If you run an online casino and you make the wrong decision here then it can come with dire consequences. This is the last thing you need.
Starting an Online Casino
When the time comes for you to start an online casino, or even when the time comes for you to revamp an established one, it helps to pay a great deal of attention to the game interface. It’s essential that you attend to every detail of the site and that you get drawn in as a player. This will help you to feel comfortable and it will also aid you in feeling secure. At the end of the day, the right colour scheme, when coupled with great navigation will help you to get more customers and this is imperative if you want your site to be successful.
The Eye of the Player
Beauty is in the eye of the player at the end of the day. Visual appeal is everything and it is one of the first places where gambling platform owners go wrong. The wrong look can impact you more than you realise. It can also turn players away before they have even had a chance to check your site out. If you want to help yourself here then you need to stick with simple colour palettes as well as combinations of colour. Ideally, you won’t go for more than 3-4 colours here because if you do then it could confuse your space and this is the last thing you need.
Warm and Bright Colours
Even though warm and bright colours are great, you do have to make sure that you don’t cross the line. If you do cross the line and venture more into acidic ones then this will work against you. Your site’s design has to be eye-catching but at the same time, it also needs to avoid going overboard. If you have bright or flashing lights then this may attract people on the casino floor but it won’t do you any favours if you want to boost the potential of your site. You may find that you end up harming the visual appeal of your site in this instance, so make sure that you are mindful of this. If you want some inspiration then check out the lucky 7 game online and how this is portrayed at an online casino.
The Text has to be Visible
Your text has to be visible as much as possible. This is one of the few areas where visual appeal matters. Navigation also goes hand-in-hand with this. This is especially the case when it comes to your deposit button. A large font size or even a colour that is distinct from the background will make buttons and various other things pop out. It will also help players to browse for a game that may interest them, which is great to say the least.
If you want to get the best result out of your game then it is imperative that you do your research and that you take your time when making your decision. If you don’t then you may find that things end up working against you and that you find it even more difficult to get the customers you need. When you look at some games, you will see that they have animated icons which help to grab people’s attention when they are scanning through titles. Overactive animation can easily be an unwanted distraction though, so make sure that you take things slow and that you keep any thumbnails you have to a minimum.
Skip Loud Audio
It is so important that you skip any audio that might be seen as being loud or unwanted. This will cause people to close the page immediately just so that they can get rid of the noise. There will be tons of sound effects that people have to get used to when playing a game, so make sure that you look into them and that you also take note of how many loud things you have. This is another area where the offline world and the online world are worlds apart. You may find that bells and whistles help to draw attention to the offline world but when it comes to the online world this is not the case at all.
Large and Established Brands
A lot of established brands will want to adopt an overall calm colour scheme. They want to have cool hues such as blues and greens. They tend to stay away from bright whites or lots of colour. The main reason for this is because the games add enough colour as it is. At the end of the day, different casinos have different themes and this helps them to convey a certain feeling. If you want to get the best result out of your site then it is helpful to make sure that you always take into account the colours you are using and how they work with one another. You also need to make sure that you don’t have random colours splashed across the screen.
A good logo is also such an important part of your brand. You have to make sure that you communicate what you are looking for here and that you also make sure that players know what they are getting when they sign up with you. If you don’t do this then you could end up making a major mistake and this is the last thing you need when you already have so much going on with your site. If you are stuck for ideas then don’t be afraid to look into other sites and what they have, as this could help you out quite a lot.